Hi, I’m Nic Cook — founder of AppleCiderVinegar.com and a lifelong online retailer.


My first successful store was PopularItems.com, a site packed with thousands of trending products. But out of everything we sold, one product rose above the rest — Fairchild’s Apple Cider Vinegar.


Let me tell you why.

Fairchild’s was founded by Roger (on the right) and his longtime right-hand, Lupe (on the left). They’ve quietly been the true source of real, undiluted apple cider vinegar in America for decades — originally supplying none other than Bragg’s.


But everything changed when Patricia and Paul Bragg passed away. A hedge fund acquired Bragg’s and shifted sourcing overseas to China.


That left Roger — the original source — with a choice: fade into the background, or step into the spotlight.

So he created Fairchild’s, his own label. Word spread. Fast. The real apple cider vinegar was back — pure, powerful, and American-grown. And people from around the world took notice.


That’s why AppleCiderVinegar.com exists.


Fairchild’s is focused on what they do best: making the best apple cider vinegar in the world and shipping it straight from the orchard.


And we?

We do what we do best: marketing, storytelling, and building the online home for everything apple cider vinegar — starting with Fairchild’s, the gold standard.